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Tuesday, April 16, 2019
Get Good yet Affordable Packing Material Design in Ahmedabad
Packaging material design or packing material design has the power to change perception of consumers towards the product. In fact for many products, it is the packing material design that comes to consumers’ mind when you talk about the product. For example when you talk about Frooti, it brings to mind images of green tetra pack with two ripe mangoes or yellow tetra pack with slices of mango in the background and FROOTI written in bold upper case overpowering the background. When you talk about Red Bull, it brings to mind images of blue and silver tin with two bulls aiming horns at each other. These are classic examples of packaging being remembered for the product. Even though such extreme examples are widely limited to food & beverages, packing material can influence consumers’ thought process even when the nature of product is different, like electronics, fashion, accessories etc.
Attractive packing material design grabs attention of consumers, captures their interest and influences their buying decision. Good packing material design can also induce impulse buying, which contributes a good share to the total sales in retail segment. And bear in mind that costing of packing material designing has nothing to do with it being good. Even an expensive design can fail to attract consumers and an affordable design can make consumers swoon over it.
So, if you want good design, but have concerns about costing of packing material designing, rest assured. Purple Phase Communications is a leading packing material designing company in Ahmedabad. We have extensive experience of designing packing material for clients from a wide spectrum of industries like food & beverages, confectionery, ice-cream, automobile oil, FMCG, beauty, fashion, accessories, healthcare and agriculture.
At Purple Phase Communications, we understand the art and science of packing material designing. We can provide you good yet affordable packing material design. Here are 4 areas of designing that we focus on to deliver better quality without any substantial increase in cost.
#1. Message: For any packaging, the most vital aspect of designing is how the core message is commuicated. The core message includes name of the brand, punchline and essential features or advantages i.e. USPs. At Purple Phase, we understand how to accommodate all these elements in a visually appealing manner to make the right communication.
#2. Colours: Choice of colours to design packing material primarily depends on three factors: industry, product and brand. We combine this understanding with client expectations and market trends. We also understand how to minimize number of colours used without affecting attractiveness of the packaging. This, in turn helps in reducing the cost of printing.
#3 Materials: The material on which the design is to be printed has a huge say in how the packaging should be designed and how attractive it will look after printing. As a frontrunner packing material designing company in Ahmedabad, we have technical know-how of large variety of materials. This enables us in selection of right material, which keeps cost under control , and creating right design for the selected material, which creates maximum impact.
#4 Theme: Nowadays most brands launch products in a variety of range to serve preferences and tastes ever-evolving consumers. This has a direct impact on packing material design. The design has to be flexible to reflect and accommodate entire range of products and not just a standalone product. Our team is expert in creating designs which can be used across product range with minimum changes, which helps in reducing the cost.
There are more innovative ways which we utilise to provide good designs without compromising the quality. So if costing of packing material designing is something that bothers you, we can deliver good options in your budget. This is what makes us a top-notch packing material designing company in Ahmedabad. For more inquiries connect with us at info.purplephase@gmail.com
Published by Neha
Attractive packing material design grabs attention of consumers, captures their interest and influences their buying decision. Good packing material design can also induce impulse buying, which contributes a good share to the total sales in retail segment. And bear in mind that costing of packing material designing has nothing to do with it being good. Even an expensive design can fail to attract consumers and an affordable design can make consumers swoon over it.
So, if you want good design, but have concerns about costing of packing material designing, rest assured. Purple Phase Communications is a leading packing material designing company in Ahmedabad. We have extensive experience of designing packing material for clients from a wide spectrum of industries like food & beverages, confectionery, ice-cream, automobile oil, FMCG, beauty, fashion, accessories, healthcare and agriculture.
At Purple Phase Communications, we understand the art and science of packing material designing. We can provide you good yet affordable packing material design. Here are 4 areas of designing that we focus on to deliver better quality without any substantial increase in cost.
#1. Message: For any packaging, the most vital aspect of designing is how the core message is commuicated. The core message includes name of the brand, punchline and essential features or advantages i.e. USPs. At Purple Phase, we understand how to accommodate all these elements in a visually appealing manner to make the right communication.
#2. Colours: Choice of colours to design packing material primarily depends on three factors: industry, product and brand. We combine this understanding with client expectations and market trends. We also understand how to minimize number of colours used without affecting attractiveness of the packaging. This, in turn helps in reducing the cost of printing.
#3 Materials: The material on which the design is to be printed has a huge say in how the packaging should be designed and how attractive it will look after printing. As a frontrunner packing material designing company in Ahmedabad, we have technical know-how of large variety of materials. This enables us in selection of right material, which keeps cost under control , and creating right design for the selected material, which creates maximum impact.
#4 Theme: Nowadays most brands launch products in a variety of range to serve preferences and tastes ever-evolving consumers. This has a direct impact on packing material design. The design has to be flexible to reflect and accommodate entire range of products and not just a standalone product. Our team is expert in creating designs which can be used across product range with minimum changes, which helps in reducing the cost.
There are more innovative ways which we utilise to provide good designs without compromising the quality. So if costing of packing material designing is something that bothers you, we can deliver good options in your budget. This is what makes us a top-notch packing material designing company in Ahmedabad. For more inquiries connect with us at info.purplephase@gmail.com
Published by Neha
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